Monday, June 25, 2012

English Improvement Forum #1

English Improvement forum #1 :

Read articles of United State Presidential Election 2012 - then write your comments onto


http://carelovetaiwan.blogspot.com/ where we can share comments.



You can write your comments as such:

1. Who will win and why?- Obama vs. Romney

2. What’s red vs. blue states?

3. What’s electoral votes?

4. What’s presidential election difference, Taiwan vs. USA?

5. Whatever you want to comment??

Tuesday, July 13, 2010

Overprice of Corporations & Overpay of Executives in Taiwan?

Overprice of Corporations & Overpay of Executives in Taiwan?

- Blog by Steve Hwang

I wrote an article in March- “Where is my money? A salary crisis for majority class in Taiwan” and suggested a solution of minimum and competitive salary and wage. However, management in corporations and government policy makers had argued that raising wage will hurt business competitiveness and force corporations leave Taiwan for low labor cost countries.

Personally, I don’t agree with such notion that a competitive wage will hurt business environment in Taiwan, rather I believe it will attract more talents and accelerate business transition from manufacturing to concept & R&D oriented model as suggested by Stan Shi in his widely touted concept of “Smile Curve”.

Let’s look at comparison of Gross Margin among different companies. Gross Margin is the difference between the sales and the production costs.

Gross Margin Percentage = (Revenue-Cost of goods sold)/Revenue

Gross margin is a good indication of how profitable a company is at the most fundamental level.

(Gross Margin%) Dell: = 17%; Google:=63.8%; Apple: =42%; Microsoft: =81%; CISCO: =63%; Intel: =63%; IBM:= 48%; HP: =25.7%; Seagate:=25-35%

TSMC台積電:= 47.7%; Acer宏碁: =9.7%; Hon Hai富士康: =7-8%; Compal 仁寶電腦: = 4%; Wistron:= 5.2%; Qanta廣達電腦: =4%; AUO 友達光電: =12.8%

When taking a closer look at gross margin, you can find that companies in Taiwan, other than TSMC, have a gross margin range of 5-10% that are 20-50 points lower than those renowned companies in USA. A world class company can’t operate in 5-10% gross margin business model because it could not pay decent wage to employees and can’t spend sufficient funding in R&D.

Then, let’s look at Price/Earning (P/E) ratio. P/E ratio is defined as a valuation ratio of a company's current stock price compared to its per-share earnings.

(P/E) ratio: Stock Price per Share/ Earnings per Share.

For example, if a company stock is currently trading at $20 a share and earning over the last 12 months were $2.00 per share, the P/E ratio for the stock would be 10 ($20/$2).

In other words, the P/E ratio is how much money you are paying for $1 of the company's earnings. If the P/E ratio of company is 10, you are paying stock price for ten times of its earning.

So by comparing price and earnings per share for a company or country, we can analyze the market's stock valuation of a company or country and its shares relative to the profit the company is actually generating.

Let’s look at P/E ratios by country from 2009 data

(P/E Ratio):
Taiwan: P/E= 60; United Kingdom= 34; China= 29; South Korea= 29; Germany= 27; Switzerland= 26; Australia= 23; Brazil= 20; Malaysia= 18; Hong-Kong = 16; India= 15; Mexico= 15; USA=14; Canada=13; Singapore=12; France=11; Italy= 10; Russia=6.

Companies listed in stock exchange in Taiwan have an average of P/E ratio = 60, that is two times higher than main competitor, South Korea, and 3-4 times higher than other competitive countries, Hong-Kong and Singapore.

While comparing to well-established stock market in USA, they have a rational P/E ratio of 13-15. It means that stock investors in Taiwan pay stock price of 3-4 times higher than for the companies in USA.

What a P/E ratio of 60 means! It means that companies in Taiwan are overvalued and executives who are compensated by common stocks are overpaid by 2-4 times or more as compared to other countries.

It doesn't makes any sense that companies and executives in Taiwan are overly compensated by hefty company value and stock price while majority of workers can’t receive a competitive salary and wage.

Above is my thought. What’s yours?

Monday, June 28, 2010

My thoughts on labor issue of 鴻海/富士康, what’s yours?

My thoughts on labor issue of 鴻海/富士康, what’s yours?

By Steve Hwang

Following a recent string of suicides at the Shenzhen facility which employs and houses more than 300,000 people, labor policy and military management model in 鴻海/富士康 are being accused for the cause of suicides.

The military management model and production disciplines in 鴻海/富士康 were once credited for making the company the world’s fast growing and largest contract electronics manufacturer. Suddenly, news, financial analysts, and scholars blamed and urged 鴻海/富士康 to end such business strategy and practice.

The management model and labor policy deployed in鴻海/富士康 are not isolated cases, rather this is the same approach as other manufacturing oriented companies in Taiwan use daily.

Indeed, this business practice and strategy provided the competitive advantage for Taiwan companies to rapidly expand and become world biggest ODM/foundry in 1990.

Let’s look at company comparison data among 鴻海(Hon Hai) &its customers, and other Taiwanese & world renown companies. And I like to bring your attention to the comparison of revenue/per employee and profit/per employee.

鴻海 (Hon Hai) 550,000 employees; revenue US$ 61.8 billion; revenue/per employee US $ 127,160; profit /per employee: US$4,120

Dell 80,800 employees; revenue: US $ 61.1 billion; revenue/per employee US $ 756,597; profit /per employee: US$32,382

Apple 32,000 employees; revenue US $ 32.5 billion; revenue/per employee US$1, 014, 909; profit/ per employee: US$151,063

H.P. 321, 000 employees; revenue US $ 111.8 billion; revenue/per employee US$368, 735; profit /per employee: US$25,947

Google 20,164 employees; revenue US $ 21.8 billion; revenue/per employee US$1.080, 914; profit/ per employee: US$209,624

CISCO 66,129 employees; revenue US $ 39.5 billion; revenue/per employee US$597,922; profit /per employee: US$121,762

Intel 82, 500 employees; revenue US $ 37.6 billion; revenue/per employee US$455, 588; profit /per employee: US$64,145

TSMC 24.466 employees; revenue US $ 8.9 billion; revenue/per employee US$ 330,101; profit /per employee: US$143,055

Acer 8,000 employees; revenue US $ 17 billion; revenue/per employee US$ 2,110, 000; profit /per employee: US$50,000

As we can see that revenue and profit/per employee in 鴻海(Hon-Hai) is 10-50 times lower as compared to world class companies. It means that 鴻海 (Hon Hai ) created wealth and profit by the size of work force, rather than productivity and knowledge of people.

The true gauge for the company performance is revenue and profit per employee. This metrics provides best measurement on how company convert talented people and knowledge into wealth. 鴻海 (Hon-Hai) needs urgently converting to a new knowledge and R&D oriented company in order to compete effectively and become a world class company. Otherwise, the empire of Hon Hai will start to crumple due to rising labor wage in China and other production sites.

The change to knowledge and R&D oriented business model for 鴻海(Hon Hai) and other OEM/ODM companies in Taiwan is inevitable. The labor issue in 鴻海(Hon Hai) may be an opportunity so Taiwan can start transition to next phase of new industry – a industry based on people’s talent, and knowledge, rather than size of work force and capital (money) investment.

What’s your thought? Give your comments.

Thank you,

Friday, May 28, 2010

“Become a good manager & leader”

“Become a good manager & leader”
- By Steve Hwang

I walked into office at 8:25am on Monday of May 3, and started a regular work day. My admin came to my office and asked me whether I can add a 30 minutes interview schedule for a candidate. I approved the new schedule and she left a hard copy of the candidate’ resume for the interview.

The candidate was a Chinese-American who has advanced degree and applied for an engineer position. Currently, she holds a management position of 8 direct reports in a finically struggling fiber optics company. She was asked by her company to lay off 4 people from her group, and to take a demotion of becoming an individual contributor.

While talking to this candidate, I found that she was a smart, bright and very pleasant person. A question came to my mind - Why Asian, especially those who are from Taiwan and China, couldn’t hold more management positions in corporations?

There is a false but popular perception that we are good in math and science, but not suitable for management positions. From my working experience in Silicon Valley, I believe that all Taiwanese & Chinese are capable of becoming a good manager and leader. However, becoming a good manager is not born with, can’t be given; rather everyone can learn and strive for it.

How to become a good manager? I would like share the experience of mine. Please find below interview excerpts from Inside Seagate - “ Good Manager”

I hope that you can learn from my management experience, practice them on the job and become future leaders in your company and community.

Interview:

Steve Hwang
Exec. Director of Development

University of Utah, PhD in Metallurgical Engineering
Joined Seagate in 1993. Started as manager, becoming a director in 1995.

Has 30 employees on staff, including engineers from China, Taiwan, Romania, Africa, Russia, Yugoslavia, Korea, Vietnam, Philippine, and more.

On management style and philosophy:

If you want to be a good manager, you need to become a leader. The differences are between them?? If you are a manager, you use the authority the company gives you. But to be a good leader, you manage and lead not with your authority, but with your heart and by setting a good example.

It is extremely important for a good manager to have integrity and be an honest person. Other characteristics of a good manager are:
- Strong passion with what he/she is doing
- Focusing and priorizing on what he/she trying to accomplish
- Results oriented
- High energy
- Caring about his/her people.
- Being fair.

Special actions/tactics that make Steve’s team work well together:

I emphasize and want teamwork. In college I played rugby. I learned many things from rugby sport, and one of them is how to build a strong team with best teamwork.

I taught my team that you shouldn’t worry if you fail or miss the ball, just perform. Your teams will cover for you. We know in R&D that as individuals we may fail in some of our attempts, but someone will pick us up. The whole team carries it. It’s always easier as a team. Elevate the team. It’s powerful.

What do your employees seem to appreciate about you?

The feedback from my people and customers is that I am optimistic, fair and my team delivers results.

We are confronted with very difficult problems. But I articulate a positive approach, and I trust this team. I know they will deliver. And when they do, I reward them accordingly.

Through these accomplishments, it results in all of us feeling confident and comfortable.

The motto for my team is “If we succeed, we succeed together. If we fail, we fail together” and “If we work together, we will never fail”.

How did you prepare for a management position?

I grew up in Taiwan where we serve two years in the Army after graduating from college. It is a difficult transition to make, but I stepped in as a second lieutenant as I had a college degree. I built confidence there, getting an award for leading my unit in successful war simulations, and learning to stay calm under very stressful situation.

When I joined Seagate as a low level manager, I continued to apply my successful behaviors I learned in the army. I also look to people I admire like Bill Watkins, Jerry Glembocki and other executives at Seagate.

Meanwhile I read and learned management skills from books, and internal and external management trainings. So my skills come from past experience, training, reading about leadership, and by observing good examples. But, every day you have to practice. The main point is that management skills are not born with, rather you can strive for.

Do you have a “tip” on good management practices?

I feel strongly about managing diversity. And I believe that diversity is a best competitive advantage.

I go back to an important experience. My wife and I got married in Taiwan a week before coming to Utah to live in married student housing. Our first night in the cafeteria my wife could not eat or speak as she was in awe of all the colors and different kinds of people. She had only seen Asians in her lifetime. She loves it here now, and we both respect and enjoy all nationalities.

Everybody brings a different strength to the table. Respect, enjoy and understand everyone. It is what makes America so strong. So diversity makes a strong team.

On effective communication:

Since English is my second language, I don’t speak or write good English. My two daughters are better. I used to feel embarrassed with my poor English and uncomfortable to communicate in English.

But to communicate your goals and vision, you don’t need good English. You need simple language to state goals and vision, and it doesn’t take too long.

I talk with my people individually and informally. You need to communicate frequently, “How are we doing?” and “What else do we need to improve?” I need to tell them how they contribute to the larger goal and have them see how what they do makes a difference to overall Seagate’s success.

A good manager communicates frequently and let’s people fell his/her care and heart.

On character and integrity:

In both my personal and professional life, I don’t worry about office or company politics, but I worry about my people.

I want to keep focus on “right thing” instead of “popular thing”. I want to be very honest and consistent. Then I don’t have to worry about what I said to anyone. I say what I mean and I mean what I say. Sometimes people don’t like my “straight shooter” approach, but they accept me quickly because that’s the way I am.

Since I am very passion about my works, sometimes, I get very emotional. In the past couple years, I learn how to catch myself and gain control of those emotions. I believe that a good manager and leader need to have a great character and excellent integrity.

Tuesday, May 4, 2010

“Taiwan needs a national sport – let’s get rid of politics and play rugby??”







“Taiwan needs a national sport – let’s get rid of politics and play rugby??”
– by Steve Hwang
Like many people who are from Taiwan and live in oversea, I always keep informed of the news from Taiwan on politics, and economics and education and social events. I used to spend ~ 30 minutes daily reading news from on-line Taiwanese newspapers or 世界日報, (publish in USA).
In the weekends, I would turn in to Channel 8 (foreign language channel in San Francisco) and watch Taiwanese news. Now I rarely watch these news programs because they are so divisive and filled with political agenda.

Politics is a national sport in Taiwan! Why I say that? A public figure can call up millions of people walking on the street for a specific political campaign. An election candidate can gather hundreds of thousand supporters who shout and yell at each other ecstatically. National hero and role model are political heavy weighs and talk show commentators.
Furthermore, political figures and “名嘴” use divisive and hatred language to fuel political frenzy among fellow citizens.
During presidential or significant elections, the nation is like teenagers on drug – high, cheer or depress but don’t know why! All of these phenomena can only happen to a nation if politics is a national sport. That is very sad to see what politics can do to a beautiful place; Taiwan - Dutch explorers once called Formosa, a beautiful island.

I feel sorry for my parents and siblings when I learned that they had experienced of massive political rally but never once on sport event. But my parents and siblings are not only victims from heavy pollution of politics in Taiwan. They are many and many.
Let’s take this test and you know what I meant – how many people know the candidates of coming city mayor elections; I bet that millions of citizens in Taiwan know of election, candidates and likely go to voting booth on the election date. How many know that there was a college rugby championship game on May 1 in Tainan? How many know that two prestigious universities with great rugby tradition, Cheng-Kung and Taiwan University, competed for championship on May 1, 2010. I bet that less than 10 thousand people knew the tournament and less than few hundred people watched the game.

How pathetic it can be! What’s a shame! A national college rugby championship game, two most well known universities, played for the championship cup while many Old Bones and students cheered on the sidelines or called in from distant places. And no TV, radio and news stations showed up and broadcasted for such important sport game. And only few thousand people even care about this game.

On the contrary, I’ve known more collegiate and professional sport player’s names, including 王建民 (Yankee, National) & Kuo ( Dodgers) than names of political figures. I’ve experienced many sport events, watched these games in person and developed passion and love for the sports. I’d attended San Francisco Giant baseball game with 45 thousand sport fans, and cheered uncontrollable when they won in extra inning. I’d watched Boston Celtics basketball game – one of my favorite team, with 30 thousand fans in Boston Garden stadium.
Also I’d experience the thrill of college football game in Stanford stadium with 100 thousand fans. 100 thousand fan!! – Can 100 thousand fans sport occur in Taiwan?? Of course, it can! but only if Taiwan has a national sport. Sport offers a common language for people to communicate and share love, passion and emotion of their beloved sport teams. A sport game provides people a place to relax, enjoy the moment and be free from work and worry.

Little league baseball was the national sport for Taiwan in 1960-1970. It helped unite Taiwan. People watched and cheered for “Chinese Taipei” when Tainan Giant won little league championship in 1972. Many 4th, 5th and 6th gee Taiwanese were good in baseball and kept playing through adulthood.
Rugby is a national sport for South Africa and helped unite the nation through 南非前總統尼爾森曼德拉 Nelson Mandela’s vision- “one game, one nation”. The movie “ 打不倒的勇者“ “Invictus” and book “Playing the Enemy” by John Carlin provided strong evidence of how a national sport can turn a divisive nation to a united and strong country. (I strongly recommend that you watch the DVD of “ invictus” and read the book of “ playing the enemy” so you will appreciate what rugby sport has brought to South Africa).

By now, I hope that we all convince that Taiwan needs a national sport. But you might ask why rugby is the national sport for Taiwan??

Rugby makes strong case because it offers following successful formula.

“Rugby” = “Positive Characters + Competitiveness + Team Work” = “Success + Untied Taiwan”

They are many mottos from rugby with that we can develop positive characters, competitiveness and team work

a. Success belongs to whose team plays till last whistle blows- Regardless of score and who we play, we shall play hard throughout and until last minutes of the game.

b. We shall never quit – Regardless of how tough of the training and games are, we will never, never quit or give up.

c. Give all you’ve when you play - We will give 100% of effort every time and all the time.


d. The best rugby player is the best chance maker, not highest scorers – focus on team goal

e. One tackle, one try – Only player with ball in-hand can try and score, but every player can make tackle and prevent opponent team from scoring.

f. If life is like eating a beef noodle, then rugby is the hot pepper. Without hot pepper, beef noodle will not taste good. Rugby can enrich our life by providing us the spices and energy needed for our daily life.

g. If we don’t train harder than our teammates, then we don’t deserve to play and represent our team. Don’t take thing for grant. We’ve to earn the right to play in tournament.

h. No superstars, no special treatment to anyone in rugby team; totally respect for captain, seniors ( O.B.s), and coaches.

i. Once a rugby team member, team member forever – strong camaraderie and lasting friendship.

j. Life is like shape of a rugby ball – Rugby ball bounces irregular and unpredictable; Only those who are proactive and flexible can catch the bounces and run for the victory.

k. Rugby training provides a person with physical strength, mental toughness, and self confidence.

l. Rugby provides health that every citizen needs to live a successful and happy life.
m. Rugby is a low cost sport that everyone can afford to play – Unlike other sports, such as golf, hockey … that needs either expensive equipments, or big stadium or large playing field; rugby can play in almost any places with minimum expense.

n. Rugby is a national sport for all ages and genders – In New Zealand, Australia, South Africa, France, England…etc, we can see that all ages and genders enjoy the game of rugby.

o. One for all, all for one – Rugby is all about teamwork. Through the teamwork, we can unite Taiwan by tackling the hatred, disrespect and bickering out of our society.
............... and more.
I’ve listed the strong case for rugby becoming a national sport in Taiwan. I am convinced that Taiwan will become a healthy, happy, competitive and successful nation through the love and passion of rugby.
It will help citizens remove agony and anxiety of politics from their daily life. It will transform the life style of x and y generation from playing video game, surfing internet, singing karaoke, using drug, alcohol… to running, exercising, studying, serving community…

If you are still in doubt of what rugby can do to you personally and to Taiwan as a nation. Please read the following article of my personal rugby journey that I wrote for “ NCKU Rugby News” in December of 2004 – a story of how rugby training prepared me for a successful, healthy and happy life journey.

Thank you,



The Journey of a NCKU Rugby Player
– Steve ( Kuo-Hsing) Hwang, 72 gee,
Materials & Metallurgical Engineering, National Cheng-Kung University
After 20 years since my graduation, 15 hours air travel, 4 hrs car drive and 20 minutes bike ride, I found myself standing in a stadium with “H” goal posted in both side, surrounding by a murky morning fog. You can hear the chanting -“ go, go… NCKU rugby team, go, go…” from a group of rugby players.
On the dawn of Dec. 18 & 19, 2004, I am a married father who have two teenage daughters, hold a senior management position in a billons dollar USA company, played rugby with a group of 20ish college students. I was obviously struggling to do even basic trainings, such as hurry pass, cutting, or simply running. Not to mention that I painfully tried to do tackle, scrum, saving or other high difficulty skills of a rugby player.
Like my playing days during the college times, I was in a dilemma– On one hand, I asked myself - what’s the heck can this happen to me?. I did not only embarrass myself in front of junior teammates but also punish my body in a very demanding sport. After all, I was a 43 years old man and had not played rugby for last 20 years. On another hand, I enjoyed every minutes in these two days. I liked the smell of sweat, the impact of hitting earth, the camaraderie feeling among team members. The best time was, of course, the “post game chats”, with young players that just made me feel alive and young again.
During my two day stay, I was frequently asked by the junior teammates to an interesting question “Why did you decide to play rugby??” – It seemed to be a rather dumb choice for a rugby player in NCKU. We trained so hard and dedicated so much time and energy to rugby sport. In return, we received no perceptible benefit (a free pass to physical education class was only benefit I can recall).
But why so many teammates, old and young, do not only embrace challenges of being a NCKU rugby player, but also manage to be so successful in both personal and professional life. In order to search for the answer, my personal rugby journey may provide a good hint “ why we want to be a rugby player?”
Autumn of 1979 – Spring of 1980: Introduction to Rugby
My rugby journey started in 1979, a tall (182cm) and skinny (65 kg) freshman arrived in Tainan from Keelung. I was ready to embark on a personal challenge of joining a rugby team and for changing my physical state from weak to strong, but was afraid to take first step. Finally, in the second semester of my freshman, after two weeks of intensive running and training, I asked to join rugby team and became a rugby player.
Spring of 1980– Summer of 1982: Full Engagement
Soon after I joined the team, I observed that they were many unique characteristics of NCKU rugby team.
1. The teammates were not masculine at all, rather they were intelligent, smart and strong outside and inside.
2. Team was well structured and disciplined. Players followed the order given by coach, captain and senior.
3. Team had a very strong connection and supporting system (financially, emotionally, professional and personally) between O. B.s and current players
4. Team had a is great tradition – a tradition was built from the past success and dedication by many Old Bones
5. Team mottos - that used not only to improve the rugby game but also to develop personal traits for player’ personal and professional life.
These mottos were:
a. When we were tired, remember that your opponents were even more tired. Hold one more minute longer, we will be the final winner. – never quit or give up.
b. Do not reserve any energy after game because you will regret it. – always give your 100%.
c. Best player is a best chance maker and not necessarily highest scores – be a team player.
d. A good tackle equates to a try – not everyone has opportunity to score, but everyone can make a good tackle.
e. Backs score points but forwards win games and championships – only forwards and backs work together can win a championship.
f. Treat training & practice as if you played a tournament – committed to training.
g. If you don’t train harder than your teammates, then you don’t deserve to be a starter – every player has to earn the position by dedication and not by athleticism.
h. If the four years of university education was a bowl of beef noodle, rugby was the hard pepper to. Without hard pepper in a beef noodle soup, it won’t taste good – education is top priority for rugby player and rugby sport helps us have good memories for college life.
Summer of 1983 – Summer of 1985 Army Service
While most of my colleagues in Army struggled to cope with the physical demand of military service, I was comfortable to complete two years service and discharged with honors because of my strong physical and mental condition that I’d developed from 4 yrs training with NCKU rugby team.
Summer of 1985– summer of 1990 Advanced Degrees
I completed both M.S. and PH.D in four and half years from Taiwan University and University of Utah. My studying time for a Ph.D. degree in University of Utah was a record for a foreign student from Taiwan. Thanks to the high level of stamina and energy, I was able to study and did my research thesis 18 hours a day with maximum efficiency.
Summer of 1990 – 2004 work in Silicon Valley
Silicon Valley is the epicenter of global high tech industry. This place is known for its highly competitive environment. In order to succeed and excel in my professional career, I have to have a competitive advantage over competitors and peers. As an engineer who has “English as a second language”, I’ve to overcome the deficiency of communication and coordination skills. I found that my competitive advantage has come from perseverance, self-confidence, and high energy. I am indebted to NCKU team and rugby for giving me such wonderful traits so I can build on to a successful career path.
Up to now, you’d learned about my rugby journey. Before provide you the final answer to “Why you want to join a rugby team and become a rugby player?”
Let’s ask - What’s the purpose of four-year university education? We will all say that university education is the building block for a successful professional career and job.
In order to succeed in the 21st century, as suggested by former General Electric (G.E.) CEO, Jack Welch, person needs to have 4 E ( energy, energize others, execution, edge) and 1P ( passion). Through rugby trainings, we can develop 4E and 1P and prepare us well to face the challenge and competition globally.
NCKU rugby team is the best choice for all students to groove their positive attitude and competitiveness. NCKU rugby team is a very tough place that required lots of commitment and dedication. After all, they are only handful of people who have courage to join rugby team and enjoy once in a life time experience. Once we choose and add rugby sport to our college life, we can develop physical, mental and emotional strength for the life time.
So the answer is very clear, I openly recommend every student joining “ NCKU rugby team” as their top priority because of:
“NCKU Rugby Team” = “ Positive Characters + Competitiveness” = “Success in personal life and career”
3331, 3331, Go, Go…. NCKU RUGBY …Go, Go…
Steve (Kuo-Hsing) Hwang on the flight from Taipei to San Francisco, Dec. 20, 2004
P.S. I would like to express my deepest appreciation to the junior teammates for making my stay so enjoyable. Thanks again.

Monday, April 19, 2010

“The Best of Taiwan yet to come “– Case 1: 光洋應用材料科技科技(股)公司

“The Best of Taiwan yet to come “– Case 1: 光洋應用材料科技科技(股)公司
– Blog by Steve Hwang

The time was 4:30 pm, Thursday, April 15, 2010. After completed weekly staff meeting, my admin reminded me that I’d a dinner appointment with 光洋應用材料科技 at 6:30pm. I was looking forward to this dinner appointment and had warm feeling of seeing good friends from my home country.

I took a pause, stopped my activity, relaxed and immersed myself into the sea of memories. It didn’t take too long and the memory brought me back to December of 2004. After many years working at Seagate Technology, I was frustrated, and felt un-appreciated for the accomplishment that I’d achieved in past 12 years. I was stuck with a title of Executive Director for last 5 years and questioned whether the invisible “ glass ceiling” had prevented me from next career advancement or not. So I need a break and asked for vacation time traveling back to Taiwan and joined the winter rugby training camp with Cheng Kung University to recharge my energy and passion. When 光洋 was aware of my trip to Tainan, they invited me for a private visit to tour their sputter target production facility and to discuss the business opportunity with Seagate.

After enduring 15 hours air flight from San Francisco to Taipei, 3 hour train to Tainan and 3 days of training with 20 ish youths in the rugby field, I was sore from head to toe, and ready to walk away from rugby field and visit Solar Technology. After taking a 50 minutes ride from campus of Cheng Kung University, I arrived in 台南縣官田鄉, a place where I‘d never visited prior.

At my 1st glance, the building in front of me was old and unlike high tech facility although it was pretty tall and in relatively good shape as compared to rest of neighbors. Walking into the building, the tools, facility and clean rooms were sufficient enough to support sputter target manufacturing, but were quite outdated and might not suitable for what was required to meet performance criteria of magnetic targets at Seagate. In the beginning, I was questioning in my mind – if I’d made good judgment working with 光洋科技 and bringing them as the supplier to Seagate. However, the doubt dissipated very quickly after reviewing the technical data, sharing knowledge and experience with technical staff and exchanging business philosophy with executive teams. I was convinced that 光洋科技 had desire, talent, and resource to become a strong sputter target supplier to Seagate. As the result of my trip in 2004, Seagate Technology and Solar Technology have built a strong and successful business partnership since.

Last Wednesday on April 14, 2010, 光洋科技 team came to visit Seagate R&D team at Fremont, California, USA. During the meeting, when I listen to Gary Chung’s presentation and was impressed with his communication and technical skills, I thought that he’d been studied and worked in oversea before returning back to Taiwan. It turned out that he is a home trained and grown talent, who possess English communication skill as good as anyone in USA.

I always have concern that a Taiwanese company can’t have a best in class R&D organization to support the stringent performance requirements for Seagate. My concern is elevated when I’d opportunity discussing with Dr. Liu, of technical understand and solution for magnetic targets on that Dr. Liu and his team are responsible for. Dr. Liu is a person who has strong technical skill as well his easy to approach, pleasant, and wonderful personality.

Marty, a marketing manager, who is responsible for onsite support to Seagate, is a smart, good manner and excellent young man. He always called, dropped a note or gift, said “hi” and checked out if everything OK with Seagate team from time to time. You can’t ask better customer support from Marty and his team who are bar-none in comparison among all target suppliers to Seagate.

Ann, a marketing director, of whom I’d known since 2004, is the most responsive and talented person in sale and marketing department. She is not afraid to stand up, compete with best competitors and ask for what Solar Tech deserves to have. I believe such “can do” and “not afraid to ask for what you deserve” are the best trait for a marketing executive.

Dr. Ma, President at 光洋, with whom I’ve worked for last 4 years, is one of best executive among many in Taiwan. It is very rare in my observation that an executive in Taiwan has global view and emphasizes on outreach program. Dr. Ma expressed vision in building a global team by hiring global talents, training talents oversea, establishing global supporting structure and most importantly embraces diversity and promotes different thinking.

Howard, Chairman and CEO of光洋, who didn’t make the trip this time, built the company from scratch to current multi billions business. He is the pillar of this wonderful company. He and I share the same vision of team work that asks everyone collaborate like playing rugby sport (The main philosophy of rugby - one for all, all for one; Team goal only and no individual agenda.), social responsibility so that we can provide support to under-privileges, to those who need help, and sense of mission with that we can help build a better Taiwan and leave next generation a better place than we received from our parent generation.

I am honor to know and make many friends who are working at 光洋科技. Since the 1st trip in 2004, I’d made several visits and witness a miracle in making and happening in 光洋 that, as stated in its web site, transforms itself from a caterpillar to a beautiful buffer fly in business community. The building in 官田 has been relocated to 台南科學工業園區 where it houses a modern sputter target R&D and manufacturing, and the new building in 台南縣柳營工業區-光洋園區 is a world class building and prepares for next phase growth, while the engineering, R&D, business and executive teams transitions successfully from little league players to big league player now. Now, they’ve world class facility, people, equipment, and management team that prepare them well for core and new business expansion. If you think that the past accomplishment by Solar Tech is a miracle, I can tell you that the best of 光洋 is yet to come.

Although I was credited by many colleagues and receive incredible praise for the support to 光洋 that enable them becoming a global player in sputter targets business, the fact is that I am not the driving force for their success and the credit has to go to 光洋’ team itself and people in Taiwan. I do believe that the successful story of 光洋 can be a good case study for the leaders of government, political and business to learn with that Taiwan can build into a successful and prosper country.

From my observation, the successful journey of光洋科技 starts with

1. Desire to compete successfully in a global market – when I was approached in 2004, solar tech was a target supplier to local industries, like CD, DVD, flat panel…etc. The technology capability is relatively low as compared to Hard Disc Sputter targets. However, the desire to becoming a key player motivates them and me working collaboratively until reach the final goal.

2. Listen to voices from others –光洋科技 is a good listener and pay extraordinary attention to customer voice and advices from others. I am impressed that they are always asking for my advice on how they can become better and how to make situation better for customers. It is very obvious from their regular customer visit and support so they can clearly understand what’s customer’ need. I’ve advised them in the areas in which a global company should have, and as to how to develop best in class talents and organization. From my advices I am pleasantly surprised to find that they’ve diligently worked on building a global customer support structure, focusing on people development in the areas from technical, functional to managerial skill.
“Not invent here” syndrome is never be a problem at 光洋 and that is very rare when the company is very successful.


3. Always keep highest integrity possible- Through the process of bringing up 光洋 and becoming the main supply to Seagate, I was never been bribed, asked for favor, compromised of integrity, or took advantage of my nationality to do business with them. Instead, 光洋 and I have maintained the best practice of business ethic and personal conduct. Personally, I’ve not made any single financial gain from my works with 光洋. (Side note: I could make significant financial gain by buying and selling stocks of 光洋 since I’ve insider information of negotiation and target qualification status. Indeed, even my parents who live in Taiwan didn’t aware of my involvement until 光洋 stock price topped few hundred dollars in 2007. ); Likewise, when 光洋 had difficult and was disqualified of some of targets by Seagate in 2008, 光洋 kept best business ethics and worked through the issue without short cutting the process or asking for any un-ethical personal support from me. Now, the issue is behind them and they become stronger than ever.

4. Go international – My observation is that 光洋’ success is built on going international. To prepare for this step, they hire people who can communicate with other languages and can do business with companies outside Taiwan. They practice international business environment by asking R&D technical and marketing presentation in English, and by rehearsing dry run meeting in English before each trip with customer. They plan to hire more people who have international experience and send people to study in the universities oversea with which it can build strong international talents and presentence.


5. Strong sense of mission- Both 光洋 and I use the sense of mission as motivation for a successful venture in which we create together. I have strong sense of mission for helping a Taiwanese company into a global stage, want them successful so they can make money, hire more people and make difference to local community. 光洋 has a sense of mission for growing a company from the site of rice field, 官田, to the location of high tech birth place, Silicon Valley. We are proud to know that the fare of communities in Tainan and people in Taiwan improve significantly because of this joint effort. We’ve made difference and create positive influence for the local community and people in Tainan. When I was asked to name the most proud moment of my professional career I’ve said that 光洋’ project is one of my most proud moment of personal career achievement. This achievement lists even higher than my promotion to the VP of R&D at Seagate because the success of 光洋 has brought so much benefit to the people in my home country.

6. Working on diversity – When discussing with 光洋, we agree that diversity has a big advantage to compete in global market and holds the key of which company and country can successfully become global leading force. As compared to other countries, Taiwan lacks of diversity. We are a group people who have same types of strength and weakness. We are good at math, science but weak in art, and social science. We can solve difficult engineering problems but can’t motivate and lead people. We have high score in examinations but afraid of speaking in public and to express freely…..etc.

What have happened with lack of diversity in Taiwan? – we’ve best manufacturing companies with most disciplined and dedicated work force, like TSMC, Chi-Mai, AUO, Hoi Hai, ,…etc, but serve as working horses and can’t compete with innovation and R&D oriented enterprises, Apple, Google and the likes.

So, we need diversity and take advantage of different race, gender, age, religion…etc. In order to become best in class, we need learn to leverage and combine strength among differences into a strong, diverse workforce and community. The president of 宏碁, Gianfranco Lanci , who is Italian and works in a Taiwanese company, is a perfect example of the power of diversity and the reason of why 宏碁 is a successful global company.


I am always positive and believe that the best Taiwan is yet to come. After meeting with the team from 光洋, it strengthens my belief that Taiwan has people, capital, and resource to build the best country ever Now, we need the leaders in political and economic power circle who are making the law, policy and run the show, to act and to learn from this successful story.

And I believe that the successful story of 光洋 is not an exception and they are many same successful stories more out there. Let us sent this message to our local representative, officials of government and management of corporation, and demand them to work together and to act. Otherwise, we should ask them to be replaced and give the responsibility to those who can do the job.

Give your comments.
Thank you,

Sunday, April 4, 2010

“ Yes! We can. “ – to compete, and excel successfully in a global job market

“ Yes! We can. “ – to compete, and excel successfully in a global job market
- blog by Steve Hwang ( 黃國興)

After publishing my book of “ Five Secrets of Management and Leadership” "領導與管理5大祕密:如何創造一支勝利的團隊" in 2007, I began giving the lectures, which is intended to share my personal life, work experience and to emphasize on the significance of an individual’s continued skill development and identify the areas for professional career development and growth.

Over the course of two years, I conducted ~20 lectures with universities and companies in Taiwan, China, Singapore, Malaysia, Hong-Kong and USA. My primary goal when conducting these lectures was to motivate and inspire them.

I wanted to encourage them uncover strength, unleash potential, and achieve biggest goal they can dream of. I wanted to have an exchange about their personal interest, mission and how to plan and achieve them. And, I often suggested that we should live our life journey to full potential and develop “ can do” attitude with that we can achieve every goal as long as we put our desire and mind to it.

Frequently asked by the audiences who attended my lecture – “ what prepare you to succeed in Silicon Valley where the best talents in the world compete?” “ What secrets to compete and succeed in the job market?” “ What skills I have to have in order to compete in job market?” “ What I need to do for increasing personal value to organization and companies?” “ Am I too old or too young to learn these stuffs?” “ When should I develop these skills – in the school or after? ”.

These are the questions that are very interesting and get at the heart of personal career development and required skills for a successful professional career and life.

And here are four advices to the questions I shared with audiences.

1. Commitment to learning and developing

In order to succeed in job market, we’ve to committed to never stop personal learning and developing. Form my experiences in various management positions at Seagate Technology, I’ve observed an interesting fact – The factors of employees whether they succeed or fail in their job are not determined by Ivy league vs. 2nd/3rd tier universities, or the degree of intelligence, or the level of strength. Rather the distinct factor of predicting who will be excelling in professional career is that successful employees are committed to constantly learning and developing. While less-successful employees are comfortable with past/outdated skills, resist to change and frequently complaining lack of opportunity.

My story is a good example showing how a commitment to continued learning and developing helps my professional advancement at Seagate Technology.

As a foreign student from Taiwan studying in USA, I graduated from a 2nd/3rd tier university, University of Utah, studied in an unattractive field, metal and alloy materials, worked with an extremely nice but little known professor, and faced great difficulty in landing a job when competing with engineers/scientists of prestigious universities, such as Stanford, UC Berkeley, CAL Tech, Yale and the likes. However, after given the opportunity working in a start up company in Silicon Valley, I excelled my career through commitment to learning and developing.

This constant improvement was well noticed by my colleges at Seagate and described in the recommendation letter from my direct boss, Jerry Glembocki, former Sr. VP of Seagate. He wrote of how I strive to make improvement.

“ My most memorable impression of Steve is that he is always looking to improve himself and the situation around him. He would always take the time to meet with me to understand the five most important things from my perspective that he could do to improve himself. Most impressive was that he would always put the things in practice. This would be very visible. There is an insatiable hunger to improve and learn in Steve's heart. As a result of this trait, Steve was able to master the difficult technology challenges and the management disciplines. My experience is that being proficient in both disciplines is very difficult.”

2. Maintain high energy, healthy life style and strong family support

People who desire to succeed in a professional career have to venture into unfamiliar and uncomfortable territory, to face many hardships and roadblocks so they must be able to handle disappointments, cope with stressful situations, become tenacious, and learn to never give up until reach final goal.

I was a rugby player in Cheng-Kung University and trained to have a very healthy and endured body and mind. However, in 1997, after many year lapse of exercise and training, I found that I was gaining weight, fell asleep in the afternoon, felt tired easily, hence my productivity and self-confidence suffered.

When I learned that my CEO, Bill Watson, and my boss, Jerry Glembocki successfully competed and finished in New York and Silicon Valley marathon, it motivated me. I said to myself if they can do it, so can I. Such “ can do” attitude leaded me to Silicon Valley marathon training team through which I’d competed and finished two 26.2 miles full marathon with a very respectable time – 4 hrs – 4hrs & 30 minutes.

Upon the training and race of my marathon, I became fit, built strength physically, most importantly, the mental toughness, inner strength and self –confidence that were missing in my life started to come back. Since then, I’d participated in 198 miles relay race in 28 hours with 10 friends, completed two adventure races in Las Vegas and New Zealand sponsored by Seagate Technology while maintaining daily running and exercise for past 12 years.

In addition, I have an excellent supporting group from my family, parents, in laws, relatives and friends. I’ve married to my wife, Su, for 20 years with whom I met in the 3rd year of college. Together, we’ve two wonderful daughters, Jessica, Junior in University of California, Irvine, and Justine, 11th grader of high school student. Three of them help me not only succeed in a very stressful and competitive career but also show me how to relax, learn to be humble, humorous, and frequently stop to smell the roses with family.

We’ve to realize the importance of a high energy, healthy body, a strong emotional, psychological capability inside and having a strong family support. The advancement and success of professional career can’t be possible without them.

3. Develop ability to communicate, coordinate project, lead teams and organizations

I urge and give advice to every employee at Seagate Technology "Don't only rely on your technical skills and education for your professional advancement. Be proactive to communication, leadership and coordination skill development."

First of all, we need play active role in our own development, seeking out opportunities where we can lead cross functional/geographic teams, coordinate multiple functional projects and ask for managerial rather than staff assignment.

Communication, coordination and leadership skills are not born with, can’t be bought, rather can be trained. During my professional career in Silicon Valley, I’ve experienced the important of these skills or lack of can impact to personal career.

Looking at employees of a high tech company in Silicon Valley, it is usually composed of 40-50 % Asians, 15-20% Middle Eastern, 20-25% of European and Caucasian, 10% Black and Hispanic. 40-50% Asian who typically have Master or Ph.D. degree and are responsible for critical technical projects, but hold very few top management positions, and see their contributions and values to company diminish as they get older and can’t keep abreast of the advancement of technical knowledge. While European, Caucasian and Middle Eastern who made up less than 50% of total technical staff, hold up more than 95% of top management positions and are running the company show.

There are many factors causing different career path for Asians and others. And lack of communication, coordination, leadership’ skills are widely considered to be the primary factor to why Asians are absent in the top management ranks.

I’ve realized the important of these skills in the eary of my career. So I’ve been deliberately working on these skills and practicing on the job. My predecessor in recording media R&D at Seagate, Dr. Joel Weiss, was observing my development process.

He wrote these in his recommendation.

” It has been rare in all those years that I had the opportunity to work with an individual who possesses so many of the key attributes required to transform an organization and to make it great. Steve Hwang has developed his skills through experiencing and responding to both the ‘tough times’ and the ‘great times’ in one of the most difficult and challenging businesses in the high tech world - hard disk drives. This is an industry where a ‘pause’ in innovation can bankrupt a company. Steve’s ability to lead, motivate, encourage, hold accountable, and reward his people was not something that he was born with, nor instinctive, but rather something that he strived for, learned, and implemented 'on the job' during his years in the industry. He learned about these skills by observing others whom he admired, learned what he needed to do to improve by openly discussing his own personal needs, and re-engineered himself to become one of the most productive, talented individuals in my organization.”


4. Take effort and contribute to community and those who needs our help and supports

Many studies show that when a person gets a job or a promotion, 85% of the time it is because of his/her attitude, and only 15% of the time of intelligence and knowledge of his related topics.

A postive attitude is the the fundation of success, regardless of chosed profession we are in. As individuals continue to advance professional career and enhance personal skills, the same urge and effort that drive individual forward should help building a strong and better communities.

Through volunteerism, personal donation and giving, we can keep a positive attitude, recharge passion, and renew the sense of mission to make a difference for our communities.

We can focus our support and efforts in several areas that align with personal goal, and the community interests and needs.

--"Teaching and Learning” – we can dedicate time to teach on science, technology, engineering and math education through hands-on learning opportunities for children or others.

--"Support Green and help Earth” - we can help reduce our impact on our planet and within our communities, go clean up beach, pick up garage on the road with friends and family

--"Health and Wellness" – we should promote healthy lifestyles and wellness in our communities by involving little league sports, organizing team sport and races.

--"Reach out” - we help those most in need in our community through money donation to charities, and other activities, such as build bicycle for kids, furnish house for elders, deliver meals for hungrier.


Another frequent asked question during my lecture was: “ Am I too old or too young to learn these skills?”

----· Am I too old to learn these stuffs?? The answer is “ No. It’s never too late” - if you are a working professional, you should follow these daily activities. 1. reading books when you commute, during the lunch break and after dinner; ask your boss, spouse, and parents on what the improvement you should work on, then practice and improve it on the job; 2. playing sports and exercising daily in the morning or every weekend. Keep a simple life – avoiding smoking and other bad habits. 3. working on communication, coordination and leadership skills by participating in communication, leadership & management training, and asking for the opportunity to lead project and organization.; 4. becoming volunteer for community service.

----· Am I too young to train for these skills?? No, you are not too young to learn these skills. If you are a student and study for landing a good pay job and bright future, you need to start 1. Extending learning and education not limited to own field, but cover other disciplines, such as finance, engineering, psychology, and others. 2. involving in competitive team sport for training personal endurance, improving energy and understanding teamwork. 3. enhancing communication skill by being a member of Toast Master; coordination skill by becoming a member of technical and student societies, leadership skill by being a captain to school sport teams, a student lead on school societies and/or a lead in international activity/meeting. 4. volunteering 5-10 hours/per week for teaching children, and helping elders.

Though I acknowledged that these advices are my personal experience and help excel my career, I also understand that some of people may be uncertain or uncomfortable of staring this process. To those people, I will tell them that the new things are typically uncomfortable, but today’s comfort is result of tomorrow’s failure.

A successful change requires mental strength, endurance and flexibility. So let’s take these activities today; don’t wait until another day.

And I know that we can! , and we will succeed! See you all on the top of selected profession.

Thank you,
Steve Hwang